Cherry Tennis was founded by tennis enthusiast Joe Guimont in 2022. Cherry Tennis's purpose is to add some style and excitement to the game. The sport has always been ran by the big powerhouses and is in need of something new.

The goal of Cherry Tennis is not only to grow the popularity of the sport, but also to add excitement. Tennis is mainly played by an older crowd and it’s time to get the youth more involved. Getting people to want to wear clothing that shows off the sport off the court just as much as on it.